Hyde Park Picture House
Nationally connected, locally focused
The Hyde Park Picture House, the only remaining gas lit cinema in the world, first opened its doors in 1914. After an extensive three-year renovation project to enhance accessibility, restore the ornate plasterwork, and add a second screen in the basement, the Grade II-listed building has now reopened.
We wanted the identity to feel forward-facing rather than pastiche — something that could acknowledge the cinema’s extraordinary heritage without becoming trapped in nostalgia. It was about creating a contemporary cultural destination that put film first.”
Creative Director, Rabbithole
Rabbithole were instrumental in helping us truly understand why we do what we do, and identify the shared values that make HPPH the special place it is. Being able to bring together the thoughts and ideas of staff, partners and volunteers from across the cinema, and distil these into a single vision and purpose for the Picture House, was hugely rewarding.”
Marekting Manager, HPPH
Our new identity has provided the Picture House with a unified and coherent voice during a period of change and turbulence, it’s also helped us more effectively engage with our audiences, leading to over 11,000 admissions during our first month of opening – more than double the audiences we were reaching pre-pandemic.”
Marketing Director, HPPH
