Bradford 2025 UK City of Culture

Unapologetically different, radically authentic

Scope
Strategy, Identity, Web, Campaign

Client
Bradford 2025

Rabbithole was selected to rebrand the Bradford 2025 identity as the city prepares for its role as UK City of Culture. Building on the success of the initial bid-stage brand, Rabbithole’s goal was to create a bold identity that resonates with Bradford’s diverse audiences.

The new brand emphasises Bradford’s unique character, positioning the city as radically different and distinct from its neighbours. The brand was launched at an event in March 2024, with ongoing implementation into 2025.